So it’s been a month since the .me domain name extension was launched publicly.

Straight away, it was clear this was going to be a red hot domain and i, myself had to back track instantly on my initial ‘it’s another .eu’ attitude.

I ended up buying 5 at $40 a pop. All pretty strong, keyword domains – the safest bet in any extension. The .me auctions are still going on however… check out some of these figures…

toyota.me sold for $90,000 – that’s insane… surely toyota can just whip that domain from the owner under trademark law? – there must be some sort of loophole which prevents them from doing so otherwise only an idiot would pay $90k for a trademarked name.

Similar story with skoda.me – sold for $20k. With this sort of cash floating around it’s very difficult to see things slowing down online.

It makes you wonder what the guys buying these domains are thinking… are they simply taking a gamble? Do they know anything about domain names? Is it simply a case of protecting brand images?