PayPerPost introduce ‘no-follow’ links

Posted by smemon in Work on 11 29th, 2007 | Comments

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I’ve just noticed PayPerPost have said they will be adding a ‘no-follow’ option for all advertisers to put on ads (source).

This means those particular ads will be ‘google friendly’ and will place the blame in advertisers own hands should they get slapped by Google once again by being de-listed in the search results for example. (For more background on this subject look here, here and here).

At the same time, PayPerPost have introduced ‘RealRank’ which apparently is doing quite well for them, with 60% of advertisers using it since it’s introduction. RealRank is basically a measure of how strong your blog is, measure by traffic, quality etc.. I’ve just added the RealRank code on this blog, so i’ll see what sort of ranking i get in a few days time once it kicks into effect.

So it’s a case of check mate as far as PayPerPost are concerned. They’ve responded to Google’s war on paid links/blogs and in fairness to them, are doing their best to protect their members, whilst trying to comply with Google’s policies.

Whilst i’m sure google will be happy they’ve managed to force the issue somewhat, i think deep down Google will still want rid of these networks as it’s hurting their own ad revenue – or at least that’s the way i think they see it.

smemon

no, and i'm sick of arguing this :mrgreen:

the 'paid link haters' think people just buy paid reviews purely for SEO benefits, but that's a very naive view, as imo, the majority of advertisers just want the buzz around the blogosphere first and foremost - yeah the SEO benefits were a nice sweetener, but not essential.

if advertisers demand a 'follow' link, they will now be hurting themselves in terms of SEO, so i'd imagine 'no follow' will become the norm on paid reviews, unless of course Google change their rules again.

hopefully for us bloggers, we'll regain some sort of credit with google as a result of this, as we haven't just sold up and stopped blogging - something google had suggested by basically saying paid links were a rich man's spam.