.me sells for $3605

Yip, that’s right… lastminute.me has sold for $3605 believe it or not, fresh out of the packet in an auction.

I’ve been surprised by the interest in .me’s - they’re 4th in the pecking order in my view - behind .com .net and .org. That’s how highly i’d rate them. But still, i never expected them to be snapped up like there’s no tomorrow.

People are buying .me’s which aren’t even taken in .net or .org format? WTF? It seems the .me has some sort ‘x factor’ appeal because it’s probably the only freely available extension which can be blended in to the name of the site.

Anyway, i’ve bagged three more since my last post, which means i’m owner of;

• Taxed.me
• Rejected.me
• Sacked.me
• Landmark.me
• sweet16.me

As a measure of how strong a domain is, you can go by a few things… number of search results, price similar domains have sold for, whether the name is available or taken in other extensions, how brandable it is…

ALL of my domains are already registered with these existing extensions; .com .net . org. info .us .mobi

‘Rejected’, ‘landmark’ and ’sweet16′ have also been registered with a .biz and .name. They’re all the major freely available extensions.

The keywords combined return a total of 154m results in google;

• taxed - 11m
• rejected - 58m
• sacked - 7m
• sweet 16 - 24m
• landmark - 54m

Based on all of that rejected.me is by far my strongest domain name, coupled with the fact that the .me can be blended in to the site name.

I could turn it in to a sort of social network…. sean.rejected.me, mary.rejected.me etc… or even xfactor.rejected.me, bigbrother.rejected.me….. there’s definitely potential there and all it takes is some clever thinking.

I’m glad i bought in to the hype now… i wasn’t sure whether to buy any .me’s or not…. i quickly seen the demand for them and made a u-turn very early on to start hunting. 5 domains and $200 later, i’m reasonably confident the better domains are all gone, you’ll really have to work hard to find a diamond in the rough. Meaningful 4 letter words are gone, as are all the brandable verbs.

Registering names with 2/3 words in them is a gamble at this stage… they’ll have to be developed in order to make any decent return, whereas one word domains will pretty much sell themselves. It’ll be another year or so probably until we’ll see the true value of a .me

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