We’re reasonably confident we’ll have a logo within the next few days. We’ll experiment with layouts/design ourselves and if we’re not happy, we’ll launch another contest for a homepage.
St Patrick’s Day is a perfect launch day and was always my target. Out of the 365 days in the year, this is the one day when Irish and Drink stand out, as the site is now 100% Irish (my partner lives here too), we’ll use that to our advantage.
Realistically, everything won’t be finished by St Patricks Day (only 13 days away!). But what we’ll probably do is launch a landing page, open an official blog and explain the concept behind BeerChief. Hopefully, we’ll get a few subscriptions and can then launch the service soon after with traffic ‘on tap’ so to speak.
We’re both very excited about BeerChief and fully believe in it. It’s vital we don’t rush it however for St Patricks Day, as we’re determined to carry out everything with military precision.
In the meantime, have a look at the entries we’re getting on our $100 design contest for a logo. About 40 entries and some very high quality. My heart tells me to go with a bright, busy, fun, logo however i know from experience it’s the simple one’s that work. Google, Flickr, Bebo, Myspace, Youtube etc… are all simple. In the real world, Pepsi, Ryanair, Dell, Acer, Sony etc.. are all simple – but effective.
My art teacher once told me all the great logo’s can be drawn in sand and it’s true. Cluttered, colourful, over the top logo’s look well but they don’t have the same impact as simple one’s. So despite the fact we’ve got some really brilliant works of art sumbitted to us, unfortunately we’ll have to turn a blind eye to them as we want BeerChief to be absolutely perfect in every regard. 
