Work

03 May 2007

bebo using adsense..

Posted in Work | 3 Comments

i don’t use bebo much, even though i have an account there..

i noticed however they’re running adsense now on certain pages.. rather surprising i thought.. it means bebo can’t control the ads placed on the site, and thus the quality of links can be spammy or poor which will anger users. Have a look at the ads here (refresh the page if you get banner ads, i’m talking about the text ads.)

I know with BeerChief, adsense don’t have a hope in hell of being placed on it. We want related ads, we want full control and full say in any ad system we use. It means we can place ads on the site which are appropriate and don’t detract from the site’s image or theme. Basically, we want ads to enhance the user experience, not detract from it.

On bebo for example, i came across credit card ads and pre-fab buildings for sale… yes, i’m sure the average teenager is interested in that sort of stuff :roll: Seems as though somebody is getting a bit greedy if you ask me :wink:

The running expenses and wages have to be paid somehow of course, but i don’t think adsense is a good solution for a site the size of bebo, who’s userbase has no cash in general. They should be leading the way in video ads imo..

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Written by Sean MacEntee

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  • http://www.allhonours.ie Pat Barry

    The only problem is that bebo may be limited in signing up large sponsors as not many companies want to endorse content they can’t control. I.e. People’s profiles and comments.

    -p

  • http://www.smemon.com smemon87

    yeah, but selling music / ringtones etc.. would have had better results imo.. they could also place a 2 second advert at the end of every video, or the start. That would raise some cash.

    adsense is great from bebo’s point of view (no hassle for them), but it’s not from a users point of view imo.. especially teens.

    of course revenue sharing would be the obvious choice for bebo – something like metacafe’s system where you get paid for uploading poplular videos.

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