When ordering a few BeerChief t-shirts and stuff during the week i noticed the logo couldn’t be printed on certain garments…
Why is that? It’s because the logo isn’t plot print friendly… it has gradients, loads of colours, very thin line strokes etc… It isn’t a ‘vector’ image as spreadhsirt call it. This is one of the reasons why most web 2.0 logos are kept plain and simple.
We were aware of this at the time we got the logo designed and we both decided to give two fingers to the standard plain and simple look for various reasons and i’m still happy we did that.
But anyway, fear not, i’ve slimmed down the BeerChief logo myself and no doubt you’ll be seeing this on a few t-shirts or bags or something soon 
If you do, you’ll now know why it isn’t all glossy and cool like the one on the official site is 
But it still ain’t bad!
