Work

Firstly, let me start of by saying i predicted this and it’s not a shock, i was prepared and am prepared for more of Google’s mindgames. Look at this quote from one of my blog posts 2 weeks ago – the first sentence has become a reality.

Will it be a pagerank bomb which destroys all pagerank and resets us to ‘0′? Will it be a nuclear de-indexing which wipes us all out from the google index? Perhaps ’shoot on sight’ policies if we rebellious bloggers go near anything Google – gmail, adwords, google earth… who knows Google have the power and the technology to wipe out whoever they want, whenever they want.

This weekend has possibly been the biggest in Google’s history, imo. We have seen them, for the first time ever, put earnings/market stability before people and that is a sign Google are very scared. They have gone after webmasters using blanket ban policies and pulled the plug on many blogger’s PageRank – what was once an integral part of the successful Google machine.

They have stripped many site’s of whatever PR they had and replaced it with 0PR. Why? Because of paid reviews.. PayPerPost have blogged about it.

I’m not talking one or two sites or blogs, i’m talking potentially hundreds or thousands – myself included.

Their ‘do no evil’ motto has definitely been chucked out the window here, they are now playing hardball and very much on the defence. Google are worried. They have seen ad networks shoot up out of nowhere and leapfrog adsense as the no.1 means of advertising on the net. They fear for the future of adsense and rather than negotiate with ad networks or perhaps buy them out, they’re trying to use their power and might to crush them as buying them out would be seen as defeat for adsense and Google’s pride would then be at stake – pride they’re obviously not willing to lose or risk.

This is very much the first real wave of air attacks by Google having sent many warnings and threats over the past few months. They will see it as ‘Google defending the world against evil’, no doubt… thinking they can throw their weight about and exterminate a few of us money making bloggers. I’m just waiting for the ‘if you’re not with us you’re against us speech’ from Google and the ‘we have reason to believe bloggers have weapons of mass destruction’ speech

Little do they know, they have just started a war and people like myself will not be bowing to their demands and giving up the fight easily, i’ve made that clear from day one. Notice how PayPerPost dot com is still a PR6, Text-Link-Ads a PR 7 – Google don’t have the balls to go after those sites and de-rank them as they know it’d cause huge controversy and backlash from not only the blogosphere, but advertisers plus some of the Silicon Valley dudes and dudeettes.

So with this latest tweak in PageRank, i predict it will kill the pagerank ranking system and piss loads of webmasters off who will in turn see Google as the new Microsoft and spread that attitude to the general public. Google relied on viral marketing from webmasters to get going and the same marketing could easily kill it or certainly dent it’s monopoly. If Google de-list us from the SERPS, or rather base SERPS with more emphasis on PR, Google as a search engine, will collapse – they cannot do that – yet.

However if everyone starts giving in to Google’s demands and playing by the Google bible, they can do it. So if everyone keeps the paid links/posts, Google can’t de-list us from the search engine as the search engine will then return inaccurate results. That’s happening on a small scale at the minute, with ‘John Chow’, ‘Text Link Ads’ etc.. being sandboxed. But if Google do that on a large scale, they’ll kill the use of the search engine itself as there will simply be thousands of blogs and websites excluded from the results.